How do you get the most value out of your video investment?
- Work with local influencers to
help promote your video through their channels. Make this easy for them
with pre-prepared Tweets, Facebook posts, photos, etc.
- SEO is as important for video as
any other type of web content. YouTube is the second-largest search
engine (after Google).
- Consider co-branding. Video can be a key element to unlock significant marketing spends from aligned companies.
- Follow up, follow up, follow up. In
general, you should spend just as much time and effort promoting your
video as you do creating it.